Startup Kongkow is a series of talks for the start-up community, served especially by Innovation Factory and BLOCK71 Indonesia. It is our online streaming event, where we will present this Startup Kongkow in our Instagram Live Streaming/Zoom/Google Hangout Meeting, the topic will be focusing about the business on startup. StartUp KongKow is originated from our need to have a platform where we can have honest, casual and intimate conversations with startup players while discussing the latest topic. Exchanging ideas, opinions and a healthy debate on current affairs in the tech startup industry This time we invite experts in Marketing and Consumer Behaviour to help us understand what is happening and how to best survive this Pandemic. The topics we cover include consumer behaviour, survival skill for a business to weather the pandemic and recession and how to best navigate the world post-crisis. EVENT DETAILS Date: April, 27th 2020 Time: 14:00 - 14:50 Venue: Zoom Participants: 1) This event is intended for a diverse range of backgrounds: Startup enthusiasts, startup founders, and our followers. 2) The target number of participants is 50 attendees.   CONTENT OF EVENT Speaker 1: Iwan Murty on the topic of consumer behavior during recession and marketing rules to survive during the Crisis (5-7 mins sharing) Speaker 2:Tani Sulaeman on the topic of the importance of agile marketing and brand building to prepare the recovery time (5-7 mins sharing) Speaker 3: Engeline Tjia on the topic of innovative acquisition and sales during the crisis for survival mode (5-7 mins sharing)   Who are RB Consulting ? RB Consulting consultants are seasoned consultants in the area of marketing and business. With the current condition of COVID-19 and the looming threat of recession, we would like to share our experiences in navigating the events of the past recession. We had been through several economic downturns. But not only our experiences, but we have done our studies in the previous recessions and came up with some framework to share with the startups which may not have been facing this recent situation and potential crisis. While we are not a startup, we have been in the startup industry, mentoring and accelerating startups.