Kopi Chat: Estimating Market Size
DATE & TIME :
Wednesday, 31 October, 2018 - 06:30pm to 09:00pm
FOOD AND BEVERAGES SERVED?
Seminar Room II (100 pax)
TYPE OF EVENT:
Entrepreneurship related seminars
We’re back with our monthly Kopi Chat at BLOCK71 Jakarta!
This month’s Kopi Chat we will be sharing about how to estimate your market size, share about 2-3 case studies and finally exercise to calculate your own market potential.
On top of that, we’re inviting entrepreneur to share about their own experience in developing business and marketing strategy after understanding their market potential and target customers.
Defining your target customer
Estimating the number of target customers
Calculating the potential market size: volume and value
Estimating market size exercise
Developing business strategy and case study
Topic I: Estimating Market Size by Nazier Ariffin, Head of Investments at Telkomsel
Topic II: Developing Business Strategy by Andreas Subekti, Portfolio Manager at Salim Group, Entrepreneur and former Deputy CEO of Deltomed