Consumer Trends and Innovation in a Mobile Driven Economy

Date & Time
2017-11-16T08:00:00
Food and beverages served?
no
Type of event
Entrepreneurship related seminars
BLOCK71 Jakarta, in partnership with TrendWatching, presents "Consumer Trends and Innovation in a Mobile Driven Economy". This session will unpack 5 consumer trends that are relevant in an economy driven by mobile devices - and how you can stay ahead of the competition. 1) Alerting - Consumers expect actionable, useful information alerts from a range of sources – both digital and physical. 2) Benchmarked Life - With new tools, consumers can now track, monitor & manage every aspect of their lives 3) Mentor-to-Protege - Consumers will embrace new ways to connect with mentors. That means professionals and peers with the knowledge, skills, and experience they thirst after. 4) Mass Mingling - How technology is driving people to connect in the ‘real world’ 5) Crowd-Express - How brands can harness the wisdom of the connected crowd.   About TrendWatching Powered by a network of 3,000+ trend spotters globally and an in-house team of expert trend analysts on five continents, TrendWatching has been delivering unrivalled, cross-industry insight into the key shifts in consumer behavior since 2002. Over 96% of Interbrand’s top 100 most valuable global brands rely on TrendWatching to uncover profitable innovation opportunities in their work. About the speaker Nathania Christy is the Insight & Community Lead for TrendWatching’s Asia Pacific office. Having lived, studied, and worked in Indonesia, Germany, and South Africa, Nathania is a published author and an experienced speaker. Now, based in Singapore, she spearheads TrendWatching’s community-building and partnership efforts across Asia - connecting brands, institutions, and creative entrepreneurs.