Challenging the country to combat the issue of Anemia and Stunting through fish and seafood based product!


Jakarta, IPLAN Food Design Innovation Challenge  is back again for the second year. The challenge is conducted through the collaboration of GAIN (Global Alliance for Improved Nutrition), Ministry of Health, Ministry of Marine and Fisheries of Indonesia, Postharvest Network for Nutrition indonesia and Supported by Sub-national Government. This challenge is also supported by the Embassy of the Kingdom of the Netherlands, JP2GI and AP5I. 


On 1st November 2019, GAIN hosted the launch and opening of IPLAN Food Design Innovation Challenge at JS Luwansa. Ravi K Menon , Country Director of GAIN Indonesia, states that “ IPLAN Food Design Innovation Challenge in 2019 tackles the issue of stunting and anemia in pregnant women, breastfeeding mothers,  infant and teen through the development of ready-to-eat and ready-to-cook seafood and fish based products. The competition challenges businesses, startups , and foodpreneurs to develop new solutions that promotes the consumption of fish and seafood based products as a way to increase the said population protein intake.”

(L to R : PLH. Kasubdit PMKG, Kemenkes, Bpk. Machmud, SP, M.SC, Direktur Pemasaran KKP, Ibu Ana Maria, Sekretaris Asosiasi Pengusaha Pengolahan dan Pemasaran Produk Perikanan Indonesia (AP5I), Bapak Dr. Soen’an Hadi Poernomo, Ketur Jejaring Pasca Panen untuk Gizi Indonesia (JP2GI))


Mr. Machmud,SP, Msc, Direktur Pemasaran Kementerian Kelautan dan Perikananan, was also present during the launch. He shared The ministry fully support the IPLAN Food Design Innovation Challenge since it is line as one of the key initiatives of the Ministry of Marine and Fisheries of Indonesia, GEMARIKAN (Gemari Makan Ikan) promotes the consumption of fish based product on a national scale through the Formakan (Forum Makan Ikan) and Social Media Campaign. 


Doctor Mujiati  MKM, Representative of Perwakilan Direktorat Gizi Pemasyarakatan, Kementerian Kesehatan,  shared that each fish contains 22 gram of  protein per 100 gram. At the same time, at the fish and seafood supply chain, we lost between 75.000 up to 125.000 ton of fish in the local market or can be translated to 16,500 to 27,500 ton of protein loss per year. This figure also equals to 1.95 to 3.25 Trillion of rupiah per year. This pervalent issue 


Recognizing this prevalent issue, the Ministry of Health is leading the GERMAS (Gerakan Masyarakat Hidup Sehat), “An initiative to increase the quality of life for Indonesian population through the supply of vegetables, fruit and fish. This program is an integral part of (the Ministry of Health) initiative to improve the supply of food and nutrition, wellness as well as an economic source for more than 5 million people in Indonesia”.

Organized by Innovation Factory, IPLAN Food Design Innovation Challenge is looking for startups, SMEs and institutions who offer solutions to help combat Anemia and Stunting in the vulnerable populations specifically pregnant mothers, breastfeeding mothers and young children through fish and seafood based products in Indonesia. 


The challenge is looking for innovation in Food Design that can contribute in reducing stunting and Anemia for Indonesia’s vulnerable population. The selection criteria (1) Nutritious, Edible and Tasty (2) Locally sourced fish and seafood products may include but not limited to freshwater fish, saltwater fish, shellfish, and seaweed (3) Affordable (4) Packaging and (5) Can be mass produced.

Closing on the 26th November 2019, 10 selected applicants will receive cash prizes with a total value of 100 million Rupiah and the opportunity to pitch their solution at the final pitching day on the 13th December 2019.  5 winners of the pitching day will each receive 75 Million Rupiah, access to an exclusive mentoring opportunity by Temasek Polytechnic Singapore to further develop and distribute their product in Indonesia and also grant prize with total value of 1 Billion Rupiah. 


Learn more about the challenge at www.iplanchallenge2019.com

About GAIN

The Global Alliance for Improved Nutrition (GAIN) is a Swiss-based foundation launched at the United Nations in 2002 to tackle the human suffering caused by malnutrition. Working with governments, businesses and civil society, we aim to transform food systems so that they deliver more nutritious foods for all people, especially the most vulnerable.

About Innovation Factory

Innovation Factory is a technology innovation hub in Indonesia. As a platform for innovation initiatives, we enable key actors in the tech startup ecosystem to meet, collaborate and scale together.  Started in 2017 with the launch of BLOCK71 Jakarta, an ecosystem builder and global connector for early stage startups, which then followed by Bandung and Yogyakarta. Our latest venture, Innovation Factory@Wisma 46 aims to expand beyond being an ecosystem builder to cultivating a portfolio of key players within Indonesia’s tech industry. 

Innovation Factory also invests in startups and establish partnerships with organizations and corporations to foster technological innovations, empowering both Indonesian as well as international startups through a series of accelerators, market access and corporate innovation programs.