PurpleCowStartup Association is a Taiwanese non-profit organization that supports Taiwanese startups to develop globally. Every year, it organizes a startup competition and grants 5 winning startups a trip to different country; where they are expected to learn about different ecosystem, which can be their potential future market. In their previous event, PurpleCow did the trip to Beijing and Silicon Valley. This time around, they are coming to Southeast Asia (Indonesia and Singapore)